The percentage of impressions that were played to, and considered audible and visible at, the first quartile of the video out of all impressions that reached the first quartile. This is calculated as (Impressions Visible at Completion) / (Completions). Visible means at least 50% of the ad's pixels were on screen.Īctive View: % of First Quartile Impressions Audible and Visible The percentage of impressions that were played to, and visible at, the completion of the video out of all impressions that completed the video. This is calculated as (Impressions Audible and Visible at Completion) / (Completions). Audible means the video's audio volume was greater than 0%. Visible means at least 50% of the ad's pixels were on screen.Īctive View: % of Completed Impressions Visible The percentage of impressions that were played to, and considered audible and visible at, the completion of the video out of all impressions that completed the video. The percentage of total ad duration that was played, regardless of if it was considered audible or visible.Īctive View: % of Completed Impressions Audible and Visible The percentage of impressions that were measurable with Active View, out of the total number of Active View eligible impressions.Īccredited by the Media Rating Council. The percentage of impressions that were put in a background browser tab at any time during play. The percentage of non-skipped impressions that had 100% of their pixels in view for at least 2 seconds. The percentage of impressions that were put in full-screen mode at any time during play. The percentage of measurable impressions that were considered audible. Audible means the video's audio volume was greater than 0% at any point. The percentage of measurable impressions that were played to, and audible and visible at, the third quartile of the video. Audible means the video's audio volume was greater than 0%. Visible means at least 50% of the ad's pixels were on screen. The percentage of measurable impressions that were considered audible and visible at the start of the video. Audible means the video's audio volume was greater than 0%. Visible means at least 50% of the ad's pixels were on screen.Īctive View: % Audible and Visible at Third Quartile The percentage of measurable impressions that were played to, and considered audible and visible at, the second quartile of the video. Audible means the video's audio volume was greater than 0%. Visible means at least 50% of the ad's pixels were on screen.Īctive View: % Audible and Visible at Start The percentage of measurable impressions that were played to, and considered audible and visible at, the first quartile of the video. Audible means the video's audio volume was greater than 0%. Visible means at least 50% of the ad's pixels were on screen.Īctive View: % Audible and Visible at Midpoint The percentage of not skipped measurable impressions that were audible and visible at the completion of the video. Audible means the video's audio volume was greater than 0%. Visible means at least 50% of the ad's pixels were on screen.Īctive View: % Audible and Visible at First Quartile Active View Custom Metric Viewable RateĪctive View: % Audible and Visible at Completion.Active View Custom Metric Measurable Impressions.

Active View Custom Metric Viewable Impressions.The following metrics appear in reporting:

If both time and quartile thresholds are set, an impression will be counted when the first of either criteria is met.

Quartile threshold - The quartile that must be reached to count an impression.Time threshold - The amount of time an ad must be visible (and audible, if required) to count an impression.Audible - If required, audio volume must be greater than 0% for your set time or quartile threshold, to count an impression.Visible% - The percentage of the ad that must be on screen to count an impression.Set the following criteria to determine if impressions are counted (based on your metric): Users of both who manage Floodlight in Campaign Manager 360 should enable there. In Campaign Manager 360 navigate to Advertiser > Floodlight configuration > Active View custom viewability metric, or in Display & Video 360 navigate to Advertiser > Resources > Floodlight > Basic Details > Active View custom metric to create video viewability metrics available in reporting.

Messanger highest active timer seen